Wolves IN NFT Street x Varelarts
Designed 550 NFT characters and over 1000 traits in total
Softwares used: Illustrator & Photoshop
Deadline Duration - 7 Months
Title: Case Study: Designing the "Wolves In NFT St" Collection
Introduction: This case study delves into the creative process of the "Wolves In NFT St" collection, an anime-inspired NFT project. It highlights the collaborative efforts of a seven-member team, focusing on digital marketing strategies, character design, and community engagement. The project's success resulted in the sale of 277 NFTs on Opensea.
Research and Conceptualization: Extensive research informed the creation of distinct anime-inspired characters, combining wolf and human traits. Initial sketches explored various designs to ensure creative possibilities.
Iterative Design Process: Meticulous design involves crafting over a thousand unique traits, including weapons, facial assets, and accessories. Regular feedback sessions with the client ensured a collaborative and iterative approach.
Collaboration and Teamwork: Effective communication and regular meetings facilitated coordination, decision-making, and alignment with the client's vision.
Digital Marketing Strategies:
Promotional Social Media Content: Engaging content on platforms like Twitter, Instagram, and Discord built excitement and fostered a community around the collection.
Motion Graphics Advert: A captivating motion graphics advert showcased the NFTs' collectable nature, maximizing visibility and impact.
Weekly Sneak Peeks and Discord Engagement: Exclusive sneak peeks and active engagement within the Discord community sustained interest and generated anticipation.
Results and Success: The "Wolves In NFT St" collection achieved significant attention, selling 277 NFTs on Opensea. The digital marketing strategies successfully generated hype, increased visibility, and cultivated a dedicated base of collectors.
Conclusion: The design journey for the "Wolves In NFT St" collection showcased the power of collaboration, iterative design, and strategic digital marketing in creating a successful NFT project.